Branding

To understand the branding process we must clarify the concept of brand, currently employed in the business world. So we adopted the definition that a brand is the evaluation realized in the consumer's mind linked to a product or service.

"A brand is what your product or service means to the consumer. Brands keeps alive… Associations manifest in your mind when you think of a certain car, camera, watch or a pair of jeans."

BrandSimple book

So if one brand is a set of mental associations about a company, branding is the process of helping people make these associations. If the function of advertising is to "promote your name", Branding is adding something to it.

Design thinking is a tool to help companies think strategically, not only by the commitment of aesthetics but for its functionality. Companies are taking this concept to create innovative solutions, this very common practice used by designers has been explored with great interest by marketing departments and innovative sectors.

Think outside the box, or better, with the consumer's head is not an easy task, requires a long apprenticeship. Therefore, design offices have increasingly been asked to propose solutions to your business.

Our process consists of five distinct phases. Adopt an appropriate methodology assures us that the method used, can achieve the expected results, understand the effort applied in each operation, reduce time and minimize unnecessary expenditures.

• Featured among the competition
• Internal motivation
• Immediate identification
• Affective and emotional connection
• Sales opportunities
• Credibility
• Organization
• Communication of values and attitudes

Brand positioning
Brand architecture
Naming
Taglines
Brand identity
Fusion brands
Brand update
Private labeling
Trademark registration