Signage and Wayfinding Design

Introduction

The nature of a signage system and wayfinding go beyond its pragmatic role, it can contribute to good relationship between the consumer and brand in a positive manner, establishing an lasting emotional relationship. However, through words, symbols, diagrams and images we are able to communicate accurate messages notorious of meaning, reflecting all the strategic positioning of the company and contributing to the increase of brand value.

Responsability

People enjoy places in distinct sensory plans, at the same time they are able to identify physically, whatever the place, it looks safe or threatening, comfortable or uncomfortable. Places are usually encoded, and we interpret them through the mediation of signals, spatial factors, visual, hearing and tactile. The understanding of language, terminology and codes used are of extreme importance within a socio-cultural context, therefore, to understand the qualified space in its social, historical values and especially the possibilities for human movement, location and use of each room to possible IDs is essential to design a project signage and orientation flows.

Who's can benefit?

Hospitals
Airports
Parks
Supermarkets
Shopping mall
Universities
Bus Terminals
Corporate organizatoin
Government organization
Industries

Methodology

Our process consists of six distinct phases. Adopt an appropriate methodology assures us the method used to achieve the expected results, understand the effort applied in each operation, reduce time and minimize unnecessary expenditures.

1. Data collection & analysis
2. Schematic design / layout
3. Design development
4. Documentation
5. Fabrikation & installation observation
6. Evaluation

Signage Itens

INDOOR

• Identification panels

• Signs
• Totems
• Adhesive application clipping

OUTDOOR

• Facade
• Iluminated boards
• Backlight
• Frontlight

BUILT IN LIGHT

• LED
• Neon
• Light Box

RETAIL

• Storefront adhesivation
• Banners